The Westword Weekly News in Denver, Colorado recently had an open job position for a Medical Pot Reviewer. Many claim that this was “The REAL Best Job in the World” (sorry Hamilton Island and Ben Southall). Regardless of your beliefs towards legalized marijuana, the speed and quality of job application responses are both amazing and hilarious. Especially considering this was never intended to be a campaign.
Marketing Lesson: The right incentive to the right target audience will always get a high response rate. (sorry, couldn’t resist)