Definite hat tip to @srust99 for passing along this interesting initiative by Starbuck’s. It seems they’re trying out a new payment system using a very simple iPhone application. Essentially all it does is display a QR code that is specific to your Starbuck’s Card account, and the register automatically deducts your purchase from your account right then and there. In other words, you can buy your coffee with your phone now – no wallet necessary!
It’s nice to see a simple execution like this, as it just might help QR code adoption a bit in the US, where a) explaining what QR codes are has been a chore and b) then getting QR code readers pre-installed onto mobile handsets. Interesting. Welikey!