Here’s an outstanding example of a brand’s retail experience shining through 100%. Nicholi, a kid from NYC, has decided to use the Apple store as his own personal studio, recording his demo reel during store hours. The following is his creationg, one of a series of positively excellent lip syncing videos…such as Black Eyed Peas: Boom Boom Pow:
Or another great song off their new album – I Got A Feeling.
You can check out all of his videos at his YouTube channel. Nicholas, you’re getting views in Hong Kong. Keep it up!
Whilst I’m not sure Apple quite envisioned this as a potential result of setting up a try-before-you-buy retail environment, it’s absolute gold for them. I’m having a hard time thinking of a better story for Apple than a kid creating his demo reel in the middle of their store.