Showing some love for our guys in the Netherlands…
Marvellous, in collaboration with de-construct created an iPhone app for Grolsch aimed at promoting responsible drinking. Dubbed Walk The Line, and launched at the North Sea Jazz Festival in the Netherlands, the app uses the iPhones accelerometer to rate the user’s ability to walk in a straight line. High scores offered users a free festival photograph at the Grolsch swing-top bar, whereas a low score invites them to the bar for a glass of water.
While not an actual alcohol test, the app aims to encourage festival go-ers to think about their alcohol consumption in a fun, innovative way, as well as share the app with their friends.
A genaric version is available from the international iPhone app store.