Following up on our previous post, The New Network Buy, the branded UGC vids for Carl’s Jr’s Portabello Mushroom Burger have hit the Tube-waves. You can view them all here: http://www.youtube.com/carlsjr
So far the videos have received 3,412,606 views in the first week of launch. The expected viewership was set at 10 million views and we think they’re well on pace to exceed that. After all, video responses from the community haven’t even joined in on the fun yet.
YouTube all-star, nigahiga, is leading the way with 1.2 million+ views on his creation.
We appreciate the $1 off coupon on the YouTube branded page as well. Good for accountability and stuff.