What NOT to do when it comes to creating buzz…

Way to go Motorola.  Seriously.  

http://gadgets.boingboing.net/2008/11/25/motorola-could-you-p.html

Good lord.  It’d be funny except I’m quite positive there was a ridiculous budget attached to this – surely billed as a “viral seeding” component in a media plan.  Kids, random posts on comment threads does NOT equal seeding.  Seeding is when you form a real, valued, long term relationship with relevant key influencers.  In short, it means you um, form friendly relationships and don’t lie.  

Sigh.

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