Way to go Motorola. Seriously.
Good lord. It’d be funny except I’m quite positive there was a ridiculous budget attached to this – surely billed as a “viral seeding” component in a media plan. Kids, random posts on comment threads does NOT equal seeding. Seeding is when you form a real, valued, long term relationship with relevant key influencers. In short, it means you um, form friendly relationships and don’t lie.