Just saw this over at mobileyouth.org – a nice piece on getting away from the campaign mentality. In their words:
“Engaging youth is no longer about short term spiking (ie campaigns), but a focus on long term creation. Think long term, think organic, think partnership; here are the 3 most overlooked marketing strategies for successfully engaging young consumers because they don’t necessarily dwell on technology, media planners or the next great thing but do the common things uncommonly well – make youth feel significant, make them feel they belong – welcome to partnership marketing.”
In a world where consumers can instantly see beyond the spin control, you really are what do you, not what you say you are. In this vein, three focus points:
- Customer Service is key.
- Value communication – don’t take yourself too seriously.
- Event Creation – build something permanent!
Anyhow, the full article is over here – a good little read: