Don’t “market to” – instead “partner with”…

Just saw this over at – a nice piece on getting away from the campaign mentality.  In their words:  

“Engaging youth is no longer about short term spiking (ie campaigns), but a focus on long term creation.  Think long term, think organic, think partnership; here are the 3 most overlooked marketing strategies for successfully engaging young consumers because they don’t necessarily dwell on technology, media planners or the next great thing but do the common things uncommonly well – make youth feel significant, make them feel they belong – welcome to partnership marketing.”

In a world where consumers can instantly see beyond the spin control, you really are what do you, not what you say you are.  In this vein, three focus points:

  1. Customer Service is key.
  2. Value communication – don’t take yourself too seriously.
  3. Event Creation – build something permanent!

Anyhow, the full article is over here – a good little read:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s