the ultimate pie (pizza) chart

More smart ads from the Economist. They are targetting uni students in the US using branded pizza boxes boxes to show stats on cheese/wheat consumption as part of their “get a world view” campaign.

20081028-pizzaboxes-economist

Image by Slice

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One response to “the ultimate pie (pizza) chart

  1. Why are the Economist’s ads always so brilliant? Is it easier to create brilliant communication for good products? Dumb question I suppose.

    I loved the old white on red posters. Here’s a good presentation of a collection of them (with a few of the newer, less brilliant black background ads too).

    I couldn’t find my all time favourite though.

    In fairytale font – “Once upon a time there was a successful businessman who didn’t read the Economist”

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