the ultimate pie (pizza) chart

More smart ads from the Economist. They are targetting uni students in the US using branded pizza boxes boxes to show stats on cheese/wheat consumption as part of their “get a world view” campaign.


Image by Slice


One response to “the ultimate pie (pizza) chart

  1. Why are the Economist’s ads always so brilliant? Is it easier to create brilliant communication for good products? Dumb question I suppose.

    I loved the old white on red posters. Here’s a good presentation of a collection of them (with a few of the newer, less brilliant black background ads too).

    I couldn’t find my all time favourite though.

    In fairytale font – “Once upon a time there was a successful businessman who didn’t read the Economist”

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