Inside women’s heads

Japanese retailer Uniglo have created a site to promote their newly launched Bra Top. They recruited women and asked them a series of questions and the site features all their answers. The nice part is the filtering you can do to select you height/build and then watch only the women who are similar to you. 

Uniglo have cleverly made some of their research into a consumer experience- which apparently has increased sales five fold. Nice work.

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