iphone-only style mag

A photographer from NY has launched what Springwise have reported is the first paid, iphone only mag. PMc- pronounced Pee Mick- is created by Hot Phone Hit Factory and is ‘personality-based womens fashion magazine’- whatever that means.

So it doesnt have the gloss factor that other luxury print publications do but it is a crafty way of avoiding big print run costs- and means the consumer can buy and take where ever.

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