A cute little video a Kiwi friend of mine sent to me today from Vodafone New Zealand.
I find the making of videos more interesting. And it occured to me that something like this could only happen in a small market like New Zealand where there isn’t much network traffic in the early hours of the day, compared to somewhere like China or the US. However, China does have this.
To promote Hammertime the new series following the life of MC Hammer, A & E did this great little gorilla effort. Might have been a little bit OTT as some people look very scared of the sudden invasion of gold hammer pants.
Just got wind of a new website launching this winter that gaming industry experts feel will be a real threat to consoles. The start-up, OnLive has created a console-less gaming system in which gamers can use their broadband connections to stream on-demand games from the likes of EA, Ubisoft and Atari to their computers or TV.
The site will also be community based, offering multiplayer gaming, sharing clips of gaming highlights (“brag clips”), and watching real-time game play. The platform will be offered through a monthly subscription plan, and expected to be competitively priced to retail. It’ll be interesting to see how gamers will receive the site once it is launched.
Just got this one via the ever intriguing ChinaSMACK – it seems that Doc Morris Pharmacies, a German condom manufacturer, has created a series of ads that are just a tad bit controversial. Nothing like combining the likenesses of Mao, Hitler, and Bin Laden in your advertisement to create some slightly negative buzz.
No word on whether they market their condoms in China, but I’m kind of hoping not given the reaction they’ve generated in the Mainland. Grey Worldwide appears to be the agency behind the adverts.
Gogorilla is the NY gorilla agency that recently trying to capitalise on the potential pandemic by selling sponsorships on branded surgical masks, which would then be handed out free of charge to the public. Blog posts have slammed this and the company have since sent an apology. Though some have suggested the whole thing is a PR stunt…
I’m currently hypnotised by this site: fifty people, one question. it’s a very simple idea, ask 50 people a stimulating question and record their answers. The result is a well-produced and fascinating look into human emotion.
Fifty People, One Question: Brooklyn from Fifty People, One Question on Vimeo.
The video I watched today asks “where would you like to wake up?” I feel the most creative response was from the woman in the blue scarf pictured above — “a world where every closet connects to someone else’s closet and you can use it to travel to meet someone new and have breakfast with them.”
Ok, so this is mostly an excuse for me to post this video I first saw on threebillion.com, but damn, it’s sweet enough to present here. Whilst it’s obvious enough, music videos are making a definite comeback with the easy online distribution available on the YouTubes of the world. Note that I really would never have listened to the track without this video…and now I’m hooked on it.
Watch in high quality for the full experience. Seriously.
The twist however, involves the recent blocking of videos across YouTube UK over revenue share disputes with the Performing Rights Society in the UK. YouTube’s (rather weak) argument: “We lose money streaming these videos, record labels make money from the promotion of the music tracks. We want some of that money.”
More here: http://news.bbc.co.uk/2/hi/technology/7933565.stm
It’s almost like YouTube’s business model is inherently flawed. Hrm.
Japanese retailer Uniglo have created a site to promote their newly launched Bra Top. They recruited women and asked them a series of questions and the site features all their answers. The nice part is the filtering you can do to select you height/build and then watch only the women who are similar to you.
Uniglo have cleverly made some of their research into a consumer experience- which apparently has increased sales five fold. Nice work.
This is pretty slick. No idea how / why Tropicana would sponsor this really…the brand connection is a huge stretch, but the visualization of term volume is pretty cool.